In the first half of the 20th century, downtown Wilmington, Delaware experienced a population boom, significant growth in business & industry and the influence of the Art Deco movement’s elegant style and cool sophistication within its architecture.

Based on geometry and simplicity, the architecture of the period often incorporated vibrant colors and simple shapes celebrating the rise of commerce and technology that marked the Roaring Twenties and the Great Depression of the 1930s. 

In the beginning of the 21st century, the city risked losing some of this history as new commerce threatened to change the face of many of these structures.  This 16-page brochure was created to encourage corporate partners to help preserve the city’s remaining Art Deco structures by celebrating the unique features and history of five noteworthy buildings in the north Market Street business district.

Echoing the hard-edged geometric stylings and vibrant colors of the period, this low-budget, two-color brochure features interior tabs for each profile created with a different semi-circular pattern–all of which are colorfully featured on the front cover.  A spot varnish adds extra dimension to the cover, creating sharp rays of glossy black that are subtly separated from the rest of the black background.

With this project, I had the opportunity to not only design the piece, but research the city’s history, write the copy and take the photographs, as well.  There’s a certain satisfaction in handling every aspect of a project, especially as one’s career becomes more and more focused on art direction, rather than art creation.

wilmington art deco preservation

strategy    I    creativity    I    leadership